As I delve into "Evangelical Media" I will first comment on the second chapter of the book. This is because I was so utterly confused and frazzled by the assumptions the first chapter brought forth that I couldn't think of words to describe it. Oh I think I'm going to enjoy this one.
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Thankfully, as I looked through the second chapter of Schultze's book, I found less strange comments on what makes up American Evangelicalism and more about actual media. This fine chapter was about Evangelical radio. Now Christian radio and I have an interesting relationship. That is, we stay as far away from each other as we can as to not start an interstellar war.
I agreed with most of what Paul Creasman said in that Christians have not been using radio properly in the recent decades. In my opinion Christian radio has quite a narrow audience so the apparent failure of stations going, "mainstream" does not surprise me. As I have studied media and listened to "secular" radio I have come to realize that mainstream is also a failed use of the medium. Some could argue that it is as repetitive in its content as Christian propaganda. Unfortunately Creasman offered us no alternatives.
So how can radio be changed? Should we revert to formats used in the 30's-60's? Though some of that might liven up mainstream radio I do not believe it will work for Christian radio. A whole new format is necessary to attract the generation that no-longer wants the revival teachings spewed at them all day. I don't really have any Ideas as of yet on what this format could be but I'll be thinking on it.
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